Electra was born in the humble surf community of Leucadia, California. Drawn to Southern California for the sun and surf, and inspired by iconic designs of the past, Benno Baenziger and Jeano Erforth resurrected the Classic Cruiser.
Even though Electra started with cruisers, they've always aimed to make bikes that make people smile. And e-bikes practically guarantee it. As more and more people realized just how fun they are, Electra made a few upgrades to the Go! collection, expanding the line up. Each captured the comfort and style of Electra and was outfitted with legendary Bosch e-bike systems.